Being a small business owner means being aware of every aspect of your company every day. Technology can help you strengthen your business and make you more successful in the long run. This doesn’t need to be a complicated process. There are many small things you can do to integrate technology into the day-to-day operations of your business. Here are just a few ideas to get you started.
1) INCREASE PRODUCTIVITY WITH APPS
There are many productivity apps available these days and you can utilize them to make sure that your team is working efficiently. Many of these apps are free or relatively inexpensive, and you can access them as long as you have a smartphone. There are also desktop versions, which can be synced with your phone.
2) IMPROVE CUSTOMER SERVICE
Customers will keep coming back time and time again if you offer excellent service. If they feel unappreciated, they are more likely to take their business elsewhere. Harnessing the power of technology can help improve your customer service quickly and effectively. Consider setting up an online help desk to address any complaints, assist with scheduling, and conduct surveys that can give you valuable customer feedback.
3) MAKE ACCOUNTING EASIER
An essential part of any strong business is making sure your accounting is accurate. Software like Quickbooks Desktop can help you keep track of your cash flow in a convenient and easily understandable way. This software can be installed on your desktop so you have access to it throughout your day. You can even manage inventory using this type of software.
4) MANAGE PROJECTS
You can track your projects using one of the many available project management tools. These are pieces of software that can help you keep on top of the time spent on projects, as well as the progress you have made. This type of software also allows you to have better collaboration between your employees and even create presentations for business meetings.
5) BACKUP YOUR DATA
Not backing up your data could be catastrophic if you have a technology failure or are the victim of a cybersecurity breach. This type of incident could cost your business both time and money. If you have backup software, however, you can have peace of mind. There is technology available that can help you recover lost files, as well as identify suspicious software that could be the origin point of a cybersecurity attack.
6) CREATE QUALITY CONTENT
One of the best ways to connect with your customers is by using technology. Open accounts on one or two social media websites. Then post interesting content that will get your audience engaged and interested in your product. This can be everything from behind-the-scenes videos to funny memes about current events. You can also start a blog or newsletter to provide your customers with long-form content, such as tutorials and news about your industry.
7) STRENGTHEN CYBERSECURITY
A cybersecurity hack could be devastating to your small business. Hackers will sometimes specifically target small businesses because they know that their cybersecurity is weaker than that of a larger corporation. You should put serious thought into investing in the services of an IT company. They can help you strengthen your defenses against hackers. They can also help you set up your computers and assist with any questions you have about how to use your existing technology.
8) ENHANCE MARKETING
Use technology to make a marketing plan. The first step is to make sure you have an interesting website that is easy to navigate. This will help your customers learn more about your products or services. Also utilize the power of email marketing to let customers know about discounts and sales. Finally, as previously mentioned, use the reach of social media to inform customers about your brand, advertise new products, spread the word about sales, and promote events.
Small changes can make a huge difference. Start using technology in just a few aspects of your business and you will quickly see an improvement.
