Should You Invest in Video Conferencing Technology? 5 Reasons it Might Be Time.

Video conferencing has become essential for the success of businesses of all sizes during the COVID-19 pandemic. But even before the pandemic, there’s no denying that video calls and conferencing were on the rise, as the gig economy continued to thrive, and as business leaders continued to employ remote workers and digital nomads from around the world. Even if you were managing a completely centralized team before the pandemic, you were relying more and more on video calls to create a more flexible workforce and ensure the success of every project.

Now that the pandemic is subsiding, we can clearly see that remote work and video conferencing are here to stay, so is it time to upgrade this tech or invest in a new system altogether? Let’s lay out some key reasons why it might be time to invest in video conferencing technology, to help you make a sound strategic decision that will benefit you, your employees, and your bottom line.



Managers have had a difficult year. The pandemic has forced many companies to close their doors and embrace the remote work model quickly, which has definitely presented some cumbersome challenges for IT, operations, communication, collaboration, and many other departments. For leaders and managers, this meant aligning all the processes with the new needs of the remote workforce, but also the shifting needs and expectations of their customers.

Needless to say, this transition wasn’t easy, and many companies are still struggling to truly capitalize on the opportunities of remote work and the digital workforce in general. To manage a digital workforce, you need the right digital tools, like a project management tool, a communication platform like VoIP, a rostering tool along with employee monitoring, and of course, a video conferencing tool.

Video conferencing simplifies workforce management by establishing a direct line of communication with your employees. It gives you a chance to preserve face-to-face communication with your teams, which is crucial in a time when people are working remotely.



Much like conferencing technology can help managers and leaders better guide their teams, it can help your employees become more productive and successful in their work. The problem with a decentralized workforce is that oftentimes managers will have difficulties establishing clear goals and expectations. This is because it’s difficult to communicate your vision, needs, and project parameters to a team via email or chat, so you need a better solution.

Of course, this is a benefit that video conferencing tools provide, but it can also be a drawback. The thing to remember is that no matter how good the tech is, it will always come down to you and your ability to set clear goals and expectations for your remote team members.

Make sure to use this tech as an aid to convey your messages and ideas, and work on your soft skills to make your meetings and presentations memorable and impactful.



Whether you are having an internal meeting with your remote and in-house teams, or if you’re presenting to potential clients, partners, or customers, you can’t rely on your smartphone to do the trick. Yes, sometimes when you’re on the go you will need to join the call from your phone, but if you want to create a truly immersive and impactful experience, you need professional conferencing equipment.

This is especially important when you’re trying to leave a positive impression, and a reliable video conferencing solution will provide you with full-HD audio and video equipment, a strong internet connection, and good supporting tools like cameras and microphones. Audio and visual clarity for all participants is paramount to the success of every meeting, and when you’re meeting with partners, clients, and investors, it will help paint a better, more professional picture of your business.



There may be many signs telling you that it is time to upgrade your legacy audio and video conferencing systems. In a culture of remote work, collaboration, and communication, legacy systems simply don’t do the trick anymore.

You would be investing in the future of your company and your teams’ productivity and success by introducing new online communication tools that bring modern features to the table. Having a full-HD video is one thing, but you also need features like screen sharing and chat, event live streaming, meeting recording and transcribing, and more. These features will enable your teams to work seamlessly together and will facilitate the flow of information throughout your business.



On a final note, consider the fact that a new video conferencing solution might help you elevate your company culture when you’re managing a decentralized workforce. When people start working remotely, one of the first things to take a hit is the culture within the team, which starts to deteriorate because people don’t get enough face-to-face interaction with their colleagues.

The right conferencing system can help you boost communication in your teams, but more importantly, it can help you nurture a positive workplace culture.



There are many reasons why you would want to invest in better video conferencing technology in 2021, but if you’re on a budget, then the financial considerations take top priority. This technology is becoming more accessible by the day, and the right provider will work with you to accommodate your budget, so consider making the leap and introduce a better conferencing system that will help take your business forward as a whole.

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Written by Sophia Smith

Sophia Smith is a lifestyle and social media blogger, and graphic and UX designer. She is an aesthete and photography lover by heart who absolutely loves everything that includes visual communication. Sophia is also very passionate about yoga and mindful living. Lately, she writes about digital marketing topics, from content to social. She has contributed to a number of publications including Women Love Tech, Leader Maker, Legal Reader, Biz Cover, Ruby Connection, Monterey Premier, and many others. You can find out more about her writing by following her on Twitter (@sophia_bri)

June 30, 2021

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