How Technology is Changing the World of Marketing

From artificial intelligence to cloud computing, advanced technologies revolutionize the marketing industry. These solutions improve marketing on multiple levels. Here are some of them.

 

REDUCING THE GAP BETWEEN ONLINE AND OFFLINE MARKETING

With the growth of advanced digital technologies, marketers can finally minimize the gap between online and offline marketing.

For example, you can use online marketing to drive offline traffic and sales. You can use email newsletters, social media posts, and Google Ads to promote your in-store sales. According to statistics, 50% of users who search for a product online visit the store within one day.

Sure, marketing is not a one-way street. You can also use offline marketing to drive online sales. For example, you can promote your web address, social media handles, and QR codes via your digital billboard or print media.

To get the most out of this tactic, brands are increasingly investing in drone light shows. That innovative guerilla marketing tactic can increase brand awareness, boost sales, and drive online traffic.

For example, Bili Bili, a Chinese entertainment company, used 1,500 drones to celebrate the first anniversary of the “Princess Connect! Re: Dive” game. The drones formed a giant QR code in the sky, encouraging the audience to scan it and install the game.

 

ARTIFICIAL INTELLIGENCE FACILITATES MARKETING

A few decades ago, artificial intelligence was a futuristic concept in our heads. Today, it is a part of our everyday lives. AI has already been implemented into a wide range of industries, from education to healthcare.

The AI industry is growing at an astonishing rate. According to Statista, the global AI market revenues are expected to grow from $7.4 billion in 2018 to $89.85 billion in 2025.

Given that, it is not surprising that AI plays an immense role in the marketing industry. Technologies such as machine learning automate manual processes and analyze massive amounts of data in real-time. Based on the data they collect and process, they help marketers create targeted experiences for each customer.

You can use AI to automate almost every marketing field, including email marketing, social media marketing, content marketing, client reporting, SEO, etc.

Here are a few uses of AI in marketing:

Chatbots provide seamless customer service

Chatbots are AI-powered software solutions that simulate human conversations using natural language processing (NLP) and natural language generation (NLG). They convert textual and voice inputs into structured data, which is further used to deliver an accurate and relevant answer.

AI chatbots improve customer experiences in multiple ways. They provide real-time feedback, personalize responses, and keep users engaged.

AI automates content creation and marketing

Content marketing is one of the most complex fields of marketing. Besides its creative tasks, it also requires a wide range of manual processes. With AI, you can automate these time-consuming tasks and help your marketing team focus their attention on the processes that require creativity, critical thinking, and human touch.

Predictive analytics offers invaluable customer insights

With predictive analytics, marketers can understand customers’ behavior patterns. Based on them, they can predict their future needs with greater accuracy.

Virtual reality provides immersive customer experiences

Virtual reality technologies are redefining the marketing sphere. VR creates a simulated artificial environment, allowing users to have impressively realistic experiences through technology.

These technologies offer engaging and highly personalized user experiences. Their role is essential in the e-commerce world. Online shoppers cannot touch, feel, and try on your products. To build trust with online customers, many brands have started investing in VR apps.

For example, the shoe brand TOMS has launched the TOMS Virtual Giving Trip. They create a first-hand experience for everyone wanting to know more about their charity initiatives. That is a perfect example of how VR can help you build trust with customers and evoke their emotions.

IKEA uses AR to personalize shopping experiences and boost sales. Their VR app lets users upload the photo of their room and see how furniture would fit into it before making a purchase.

Finally, Sephora allows users to upload their photos and try makeup products to find the perfect one.

 

OVER TO YOU

Technology has changed user expectations. Today, they expect brands to provide secure and personalized shopping experiences. Most importantly, they expect companies to deliver seamless omnichannel purchasing opportunities.

That is where the tech advancements step in.

With AI, you can capture and analyze customer data faster. That way, you can deliver spotless customer service and personalize interactions with customers.

Virtual reality offers immersive user experiences. By letting customers experience your brand values and products online, you inspire them to purchase faster. By combining QR codes with drones, digital signage, and print media, you can promote your online presence.

MarTech is continuously evolving. We will probably be aware of its full potential in the next few decades.

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Written by Eve Anderson

Eve Anderson is a marketing specialist turned blogger. Interested in sports and exciting travel destinations. Love to share content that can inform people.

July 12, 2021

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