How Software Impacts Digital Marketing Campaigns

Ever since we stepped into this digital era, the field of marketing is in constant flux. For a business to promote its brand and products to reach the target audience and increase sales, it needs to constantly stay in touch with the latest trends.

Among other elements, this also includes leveraging available software solutions to fine-tune many aspects of digital marketing campaigns.

With that in mind, here are some examples of the influence that software tools have on different elements of marketing.



Videos are a powerful medium for conveying messages, stories, and emotions – basically anything you wish to present to your audience. It engages more than one sense and if planned and executed carefully, can strengthen the bond with your current customers as well as attract new customers.

In order to take care of writing a scenario, recording and editing the video, choosing suitable music and software, etc., you need to first choose the type of videos you wish to create.

For instance, you might be interested in recording demo videos that show how your products work or interviews with experts on different topics related to your niche which can be particularly interesting and informative.

Live videos have also gained in popularity because customers often find behind-the-scenes footage of how a product is made or an event is organized very captivating.

Customer testimonial videos can also be interesting additions because they present your products and brand from the perspective of an average customer.



The dominance of social media has long ago moved from private life to business, and they have become an indispensable part of any marketing campaign.

Chances are that customers will find out about your brand through a neat link that got shared via social media or your brand’s profile popping up while browsing. A social media profile is a playground that demands interaction between the customers and your brand so you need to thoroughly plan every element of your online presence there.

Considering that you might wish to have a presence across multiple social media platforms, there are different software tools that you can use to help you manage your profiles in terms of scheduling posts, storing older ideas that can be revamped, or avoiding any mix-ups or mistakes.

Successful social media campaigns result in more traffic to your website, an increase in the customer base, as well as a rise in sales.



You may have the most amazing product but if it hasn’t been heard of, you need to step up your game or you may find yourself forced to call it quits. You need to find a manner to cloak your products and ideas into the colors, patterns, words, channels, and devices that your customers prefer.

Regardless of whether you are focused on website development, paid search, email marketing, or social media, personalization is a key element of every campaign.

Luckily, there are software solutions that help you accumulate and organize different data on your audience such as their gender, age, occupation, location, device preference, and many others.

In addition to being liked by your audience, your brand needs to be liked by the search engines so the elements of your SEO strategy need to be up to par to be positioned better. This will also make you more visible to the users and boost your website traffic.



Software solutions that allow automation changed the face of digital marketing. It allows marketers to cover more ground, to analyze, and be present across multiple channels.

Automation of certain tasks has given them the freedom to pursue others and create even more elaborate campaigns, pushing the known boundaries, and promoting a higher level of competitiveness. A multichannel approach is nowadays implied and your business success relies on it to a great extent.

In its basic form, automation will take over some of the most time-consuming responsibilities which don’t demand your creativity, such as uploading prepared posts and content, sending emails at a predetermined time, and launching campaigns as scheduled.

This gives you an opportunity to focus on concocting just the right strategy to target your audience with the right content, across the channel with the most traffic, and at the time where most of the audience is usually online.



It doesn’t take long to realize the impact that mobile phone usage has on the business world: if you keep your head long enough away from the screen of your smartphone, you will notice that everyone is staring at their smartphones and flicking their thumbs as they scroll.

Our little portable computers have become means via which we search for information, book flights, do our shopping, and communicate with people.

Your website needs to be responsive for your brand to be able to compete with others from the same niche because mobile optimization and responsiveness have become some of the most important design features. If your website isn’t displayed properly on their smartphones, they will simply move one to another website.

Also, to complete this marketing strategy, you need to use mobile marketing software to promote your products by delivering engaging content to users’ smartphones and other mobile devices; for instance, via SMS messaging.



Over time, different software solutions have brought upon various changes to the digital marketing world and have helped advance many aspects of it.

They allowed for marketers to focus their efforts on creativity rather than menial tasks and accumulating data, while helping them provide their customers with exactly the content they wish, through their preferred device, in their favorite format.

It also gave an opportunity for a brand to be omnipresent and enhance its influence and improve its reputation. This is why you need to implement them as much as you can in order to be successful at marketing your products to your target audience and boosting sales.

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Written by Jacob Wilson

Jacob Wilson is a business consultant, and an organizational psychologist, based in Brisbane. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for

November 16, 2019

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