Apart from being a powerful customer service tool, VoIP can also benefit your marketing strategy.
With the help of online phone services, you will be able to measure the results of your digital marketing strategy, create customer profiles, and track the success of your marketing channels.
In this article, you will learn how to combine VoIP and your marketing strategy.
TRACK THE SUCCESS OF YOUR MARKETING CHANNELS
Today, the line between online and offline marketing is thin. To generate more leads, you need to use different marketing channels, such as your website, social networks, email marketing, online business directories, dedicated landing pages, etc.
However, getting people to call you is not enough. You need to track the marketing sources of your calls to determine which digital channels work for you.
That is where online phone systems can help you. Their call tracking features allow you to log incoming calls and understand where these calls are being generated from. Cloud-based software will generate unique phone numbers for each marketing campaign so you can track and analyze its sources.
MINIMIZE CUSTOMERS’ FRUSTRATIONS
In today’s hyper-competitive entrepreneurial ecosystem, customer experiences determine your business’ future. According to some recent studies, in 2020 customer experience is expected to overtake price and product.
One of the key factors determining users’ experiences with your brand is the quality of customer support. Today, customers do not want to be held on hold when contacting your customer support team. Instead, they want to reach your agents immediately, across all channels and devices they use.
With VoIP, you can provide exceptional omnichannel customer support.
First, VoIP services are built on the cloud and delivered over the internet. Online phones have desktop and mobile applications that will enable your employees to communicate with customers in real-time, regardless of their location.
Second, VoIP will help customers reach the right person or team faster. For example, online phone systems offer auto attendants – automatic messages that welcome customers and ask them to choose the department they want to connect with. With their call routing features, you will organize your teams and employees in queues. A customer will be pointed to the next available customer service representative.
Customers do not want to wait when contacting your sales representatives. Putting them on hold, you would only frustrate them and make them hang up. That is why you need to invest in a phone system that will improve user experiences and help them reach the right person faster.
MAP CUSTOMER JOURNEYS
One of the main benefits of VoIP phone systems is that it integrates with your CRM software. That way, they allow you to collect customer information, analyze it, and use it to map customer journeys.
For you, this is an opportunity to understand who your audiences are, what products they like, what problems they face, what frustrates them, what they expect of you in the future, and so forth.
Above all, you will be able to provide more personalized user experiences. The customer data you collect during the customer journey will be synchronized and stored on customers’ profiles. The data is available to all employees, allowing them to provide consistent user experiences.
Many VoIP systems for small businesses also show on-screen notifications when a customer calls. These notifications will show customers’ names, locations, previous purchases, customer service inquiries, allowing your sales reps to adapt the conversations to the callers’ specific needs.
USE TOLL-FREE NUMBERS TO BUILD TRUST
In the past, only big corporations used toll-free numbers. With the rise of cloud phone services, this feature is available to businesses of all shapes and sizes. By obtaining a toll-free number, you will build trust with your target audiences and seem more professional and authoritative.
Most importantly, toll-free numbers will also help you generate more qualified leads and conversions. Namely, knowing that the phone calls are free of charge, customers will be more likely to call you.
You will need to make sure that customers know your phone number is toll-free. Emphasize that information across all marketing channels, be it your website, social networks, or paid ads.
TAKE ADVANTAGE OF CLICK-TO-CALL
When navigating through your website, app, or online ad, your visitors expect you to provide seamless user experiences. For example, once they find your phone number online, they will want to call it immediately, without leaving the website.
Adding a click-to-call button can help you here, as it offers an easy way for users to call you right on your website. For your customers, especially ones using mobile devices, this is a faster and more convenient way to reach out to you.
EXPAND GLOBALLY
VoIP providers let you choose any phone number for your company, irrespective of your geolocation. This is a great opportunity for any business expanding to international markets.
By choosing local phone numbers, you will make your business more trustworthy and appealing to the local customers.
Apart from choosing a local phone number, you should also hire a sales agent speaking the language of your target audience and localize your marketing strategies.
OVER TO YOU
VoIP can benefit your marketing strategy on multiple levels. It lets you track the effectiveness of your marketing channels, map customer journeys, and provide audiences with highly personalized user experiences.
By implementing the tactics mentioned above, you will position yourself as an authoritative industry player, build stronger relationships with your customers, and boost conversions.
How do you use VoIP to boost your marketing efforts? If you have extra tips, let us know in the comments!
