8 Important Tech Solutions Every Startup Owner Should Implement

Technology adoption plays a major role in any business. After all, the ability to adapt and respond to work situations is what determines whether a business is successful or not.

However, it almost seems like new tech solutions are coming out each day, and due to the wide variety of options available, it might be difficult for some business owners to decide what solutions are worth investing in.

With that being said, we are going to talk about some of the most important tech solutions every startup owner should implement.



With just over 50% of web traffic being generated by mobile devices, having a website designed to work well on both desktop and mobile platforms is essential.

Building multiple websites for multiple platforms can be time-consuming and often quite expensive. That’s why, when planning your custom web development strategy, you should take the right approach and opt for responsive web design. As AppKong experts say, choosing the right web development company is also important.

Responsive web design ensures a consistent user experience across different types of devices by creating a series of dynamic changes to a website. The experience is seamless, regardless of the device’s screen size and orientation.

In other words, with responsive design, you only need to develop one version of your website, and that version fits multiple devices. Your website will automatically adjust its layout based on the differences in screen size.



Cloud-based technology is yet another solution that will allow you to save a considerable amount of money. You will no longer need to invest in powerful computer hardware or IT servers.

Cloud services give you and your employees the ability to back up and keep files without needing a centralized server, meaning that you will have easier access to data. Easily accessible data enables you to boost your productivity, and it allows your employees to work more efficiently.



There are a lot of tedious, repetitive tasks that a business has to deal with, tasks that are time-consuming yet don’t require many skills if any at all. For startups, these chores can often be daunting, especially if they are understaffed.

You will be able to free up a lot of precious time by investing in automation software. For instance, you could use an automated email tool to create highly engaging email campaigns that will generate and drive leads through the sales funnel.



Although automation tools are typically powered by artificial intelligence (AI), you could use artificial intelligence in many other cases.

For example, instead of hiring someone to handle customer service, you could use AI-powered chatbots, which should successfully answer most of your customers’ answers. Not only that but using an automated chatbot means that customer support will be up and running 24/7.



With over 3.6 billion users active on social media, platforms like Facebook or Instagram are the perfect place for businesses to promote themselves.

A social media presence is an efficient and relatively inexpensive way to engage your audience.

Social media offers a rather relaxed atmosphere, and this is part of its charm. The interaction between companies and their audiences is often more straightforward, even more informal.

Consequently, using social media will enable you to build stronger relationships with your audience, ultimately improving your odds of creating a loyal customer base.

There are many ways to use social media to your advantage, ranging from collaborating with influencers who fit your industry to using pay-per-click advertising.



If last year has taught us anything, it is that most of our work can be done remotely. Businesses can now work with employees from all over the world without ever needing to meet in person.

This comes with multiple advantages. For example, looking for someone outside your area enables you to get access to a much larger talent pool – the talent that you might not be able to find within your city or region.

Not only that but hiring remote workers can save you a considerable amount of money. For instance, if your company is based in a high-income country, like the United States, the average wage would be higher when compared to other parts of the world.

With that being said, the current technology advancements allow you to hire people from regions where the average wage is noticeably lower. You will get to save money, while your employees will earn more compared to their national average.



On the subject of working with people from different parts of the world, there are some disadvantages, the main one being the barrier to effective communication, especially during the onboarding process.

Getting the onboarding process right is crucial. In order to acclimate new employees to their role and to how your company works, communication needs to be clear and smooth.

However, due to multiple factors like time zone differences, that can be quite challenging. Luckily, there are plenty of applications that solve this problem.

For example, Rippling is an app that automatically adds new employees to a company’s existing applications such as Slack, Gmail, etc., allowing you to make sure that no one gets left out.



As we’ve seen in this article, most of the solutions involve moving a part of your company’s activity online, adopting cloud-based technology, working with people remotely, etc.

This means that a lot of important data travels across the internet, data that can be vulnerable to cyberattacks. In order to avoid potential data breaches and to minimize the inherent losses, consider investing in your cybersecurity infrastructure.

Vulnerability scanners, for example, are automated tools that regularly scan your networks, servers, and applications, letting you know where there is room for improvement.



All in all, the tech solutions we talked about can greatly benefit your business. Not only will these save you time and money, but they will also help you improve your online presence and boost your employees’ productivity

Ultimate Guide to Business Technology

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Written by Tomas McKannie


March 5, 2021

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